the effect of the assessment - cross-media evaluation

, the effect of the assessment - cross-media evaluation

1. Media effect: the three general of new ratings in strange new three total rhetorical platform with four TV broadcast fairly background odd junior-senior do to each big TV's "fill" and "move"
1) fill:

From each user ratings frequency: see, every watch the duration of strange arts to 98 minutes long, is each TV duration more than two times, because every day the audience in network watch you can get around 4 or 5 sets;
Microscopic ratings: odd art at the weekend, and television are relatively high amount is relatively poor performance over the weekend
Microscopic viewing time: only two hours of television ratings, and network time throughout the day, he begins with users in the morning watching, there is a small peak at noon, after ten o 'clock at night; there is a big summit
Macro coverage: TV ratings trends in a straight line, every day is watching audience is fixed, and odd art ratings trends is a curve, explain the audience of coincidence degree is higher, covering not actual number more
2) remove:

Macro coverage: odd art in TV show.he will continue to keep a high after that strange arts broadcasts a quantity of viewing cycle, meet more longer user wants to see demand of The Three Kingdoms, television show.he strange arts after studying broadcast from 4.3 set user increased to 5.5 sets, reflected the TV on this show after people there are still needs, and can only take satisfy through the network

Gold consumption age from 15 - audience: the total population 40 viewing exposure to see, in any strange daredevil, and this part of a TV than 80% accounted for, and four TV than the average for 38% of

2. The marketing effect: the lang GT advertising data

1) advertising displays and click: through the odd art backstage statistics, found in 2010 July 17 - July 31 period, 5 seconds sponsorship, 15 seconds ago stick, flags, regular timeout, right pictures advertising on an average day shows about 1.8 million or so, on average, about 24,000 every click; Clicking on look, suspended from 6.41%, highest click rate for advertising, and secondly 2.34% patch advertising

2) advertising frequency contrast: through the odd art backstage statistics, found advertising display 1 times and show 6 times the above account for more than one-third accounted for; 3 + accounted for 52% of the show than; Look from hits, show 5 times the following advertising click-through rate higher;

3) baidu Aladdin extension: through July 16 - July 31 in baidu Aladdin promotion kingdoms in TV, MBT Kisumu, the data found in strange arts after show.he will continue to maintain a certain amount of broadcast volume, but every ten million Aladdin took the customers show also sponsored information;

4) advertising note degree contrast: TV: the three broadcast a half of each stage since KanLimbt shoes uk costs are advertising in two billion in total more than 120, advertisers, each set on more than 13 minutes, not less than 50 advertising; Odd art: and odd art only three episodes put British lang GT a advertising, advertising memory degrees than TV

3. Interaction effect: strange art words on three - odd art baidu to create the words, win three successful case of iPhone interactive

1) activity background: odd art in baidu's official stick - strange arts as activities MBT Kisumu2, bearing platform, let with great active subscribers and flexible promotion means, prompting "strange art words on The Three Kingdoms" so attractive activity quickly flied red baidu stick;

2) data sharing:

"Odd art words in three kingdoms" activities on online 30 days;
Make odd art baidu stick fans amount exceeding 600,000 every day, and at the same MBT Kisumu2, time to fan the speed of increase million fans sustained growth;
Participate in activities to subject placard 2933 article;
To attract users found in stick TieShu reach 16495 article;
Related events triggered boutique commentary to MSN web site, micro each big transmission channel such as the bebop thousands of times to post quantity

Four, case summary:

1. Put ROI return: customers during the super 22,642,940 high-lever cumulative obtained MBT Fora, quality brand advertising display, millions of times in baidu search platform and odd art home page, TV homepage brand named show, will 386,455 hits payload to liverpoolfc.tv further understanding;

2. The new experience: quality platform strange art platform as a whole the original, ultra-high qing, large format of high quality platform, the "three" as odd art online in the first three months of the first is the hottest big play, high quality media platforms and content products better transmission reveal the English lang GT brand image and product information

Related links: baidu's official stick - odd art http://tieba.baidu.com/f/good?! Kw = % C6 % E6 % D2 % D5

Shanghai gm - buick British lang GT: baidu odd art new video the three marketing solutions:"