not with the arctic ocean

According to public data shows, 1990 in state-owned enterprises "joint venture" in the arctic ocean tide, food, the company has set up four joint venture company, but after the brand joint venture soon faded out of the market. After negotiations, the four years ago, the Chinese side will back to the arctic ocean trademark, exchange condition is that the end of January in 2011, before brand production sales carbonated drink soda and.

Background material

"The arctic ocean" history can be traced back to the earliest born in 1936, ice-making factories beiping are local first artificially ice enterprise. 1949 four-year factories nationalisation changed to call Beijing new organizational system factories. In 1951, "the arctic ocean" trademark registered formally.

"The arctic ocean" brand launch, at the materials are extremely deficient times, it produces Popsicle, ice cream and ice cream is a few people can enjoy XiHanWu. After the reform and opening, the restructuring, Beijing food company is established, start arctic mass production, "the arctic ocean" cold drinks rapidly in Beijing streets and lanes everywhere, "the arctic ocean" brand into the heyday era.

According to the representative of memory, "then to a summer, every household into dozen purchase arctic soda, located in the original ChongWenOu the old factory all day has a car waiting for pulled goods." Then the arctic ocean ranked one of the eight soda brand. The Spring Festival is near, a batch of cost-effective citizens pursuing customize box, again tie-in tea in gifts. Reporter discovery, some exquisite box price even more than the tea.

Yesterday, reporters in hankou HongKong road tea markets, many citizens visiting relatives and friends of choose and buy when, first choose tea in bulk or pack the simpler, and then go to the shop near special selling gift box of tie-in corresponding cartons. A tea shopkeeper tells a reporter, same quality tea, deserve to go up with exquisite packaging, looks status will be different, can at least two or three transgressions doubled.