Wednesday, March 23, 2011

this is undoubtedly a meticulously planned public relations

Xiaoxiang morning post reported on March 23, the saying marriage is "double luck", WangXiaoFei big S married, I'm afraid I have countless "hi" rimmon a few. But whatever big S successful giants, married only see guests gathered so many stars, if the businessman should invite them to pay tribute and paid is thousands of millions, of shares. The grand wedding, wang mother ZhangLan cost less than 100 yuan, said, but also "pull the sanya economic growth". Has to say, this is a planned the highest cost-effective wedding, its brings the propaganda value would have more than 100 million.

 

[dilettante watch the scene of bustle]

 

"Big fe" before marriage, who has a familiar star for big S wedding gown, consider forget bill, wedding celebration, car, jewelry, wedding banquet hosted hotel, big S charter flights, the transport Taiwan wedding guests feast quantity etc married necessary course, big S this dream wedding in the basic spending at least 500 thousand yuan.

 

In "big fe", and media blackout married the songdianhe day before the luxurious wedding costing $30 million yuan.

 

Since choosing low-key, why not go abroad to do, but choose domestic tourism hot to sanya? Media questioned wedding faraway moved to sanya is WangXiaoFei investment for real estate project for propaganda, ZhangLan had also denied: "son daughter-in-law hope to do a seaside dream wedding. Our house is more traditional, so won't deliberately on foreign. Choose sanya, also to boosting the economic growth, and here are invited to family and friends, we don't want to get married." do hype

 

A: this is a knack quotient marriage. Every game

 

Eve, wang mother ZhangLan (qiao jiangnan food group distributed to the media boss) said: "I am happy joyful candy are inflamed!" She stressed no luxury wedding banquet: "I with wanda (refers to Hilton Hotel) what chairman yixian Lin is very good, his hotel free sponsorship, qiao jiangnan and arranged banquets, will give preferential." Gaiden wedding cost of 30 million yuan, she stressed: "we this wedding spend even 100 million (RMB) less?" So a dream wedding can really 100 million hard? But the big S and WangXiaoFei always capable of "eyeball economy", ZhangLan is born to see to 100 businessmen the cost of holding a million worth million wedding is not impossible.

 

First hotel free sponsorship saved a lot of money. Sheet is big S is concerned, its speak of many brands there is so much not miss this opportunity of celebrity collection occasions sponsored, some large S once speak of enterprise has made it clear that sponsorship intend. In addition, ZhangLan catering group qiao jiangnan bag down all catering, from exposure SuanNi menu, white, bridge ribs, mapo beancurd and qiao jiangnan signature dessert bean curd pudding, for qiao jiangnan a massive publicity function, covert save millions of advertisement. Only two of the earnings is already available super 10 million yuan. What is worth mentioning, although big S for all guests live, Andy and back, but with so many bag that the distinguished guests complimentary gift must not a prime small number.

 

Doorways 2: this is a masterminded pr

 

Only with 100 million yuan wedding how to drag the economy in sanya? This sentence seemingly brag, not a vain verbiage.

 

First, big S statement declined, the hotel is visiting media heavily fortified, but still attracted the media from all over the country, by yesterday morning, the media reach stationed more than 70. But following the eve of ZhangLan, xu mother distributed to the media after the sweet hotel, yesterday at noon, they not only for reporters prepared water and lunch, still in the hotel outside pitched tent, and provide fan for media rest, the more processing power, provide convenience for the media report in time. To 2 hours before the wedding, he suddenly send 100 yuan to the media, the more says red envelopes at four in the afternoon will hold press conference (although this meeting held XuCai 8pm. Many stationed at the scene of the reporters agreed that "from lunch box to red envelopes to interviews, it's obviously not interim arrangement, should be ready before the planned." Reporters thought, this is undoubtedly a meticulously planned public relations, "if seriously invite media, certainly will want to spend more money, but 'secret wedding' solution of all problems, it is helpful to choose sanya, Hong Kong and Taiwan media collection. Look again, from reports on the surface, in fact, only concern for wedding sanya done sufficient publicity, especially undertakes the wedding hotel. As a star of the big S, as a businessman WangXiaoFei, the ZhangLan, this propaganda is propaganda, it fully staffed."

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